Perception of McDonald’s Essay examples - 940 Words

Perception of McDonald’s McDonald’s has expanded globally into 31,000 worldwide outlets and employed more than 1.5 million people in more than 119 countries (Kulkarni, Lassar, Sridhar Venkitachalam, 2009). Nevertheless, McDonald’s always faces negative perception and commonly related in serving unhealthy and junk foods amongst its customers around the world (Currie, Dellavigna, Moretti, Pathania, 2009). It is not only the negative perception of public, but McDonald’s have been attacked and accused of selling unhealthy food in several countries, including the US, China, Belgium, Holland, India, Russia, Sweden and the United Kingdom (Wilson, 2009). Meanwhile, the core of the current problem is that customers’ still buy fast foods,†¦show more content†¦Since that, customers are interested in the nutritional quality of the food products that they purchase (Louie, Flood, Rangan, Hector Gill, 2008). This is in sequence with Kelley, Bresee, Cranor, and Reeder (2009) survey , which indicated that customers would prefer to have nutritional labels that include more information. Thus, the need of nutrition label has been increased and it should be effectively provided with simple design and appropriate for customers understanding (Feunekes, Gortemaker, Lion, Willems, Lion, Van Den Kommer, 2008). Similarly, Bowman and Vinyard (2004) expressed that, fast food restaurant should display or make nutrition information of foods and beverages they sell available to the customers. Interestingly, as stated by Larson (2009), most customers would like to see nutrition information at places or restaurant they went to. In reducing customer misinformation or wrong interpretation, nutrition label format was revised to improve customer’s usage of it in 1993, as the typical Nutrition Facts panel consists of the following components, such as serving size information, calorie information, percentage daily value (based on a 2000-calorie diet), nutrient information, an d a footnote of recommended daily values for standard 2000- and 2500-calorie diets (Rothman, Housam, Weiss, Davis, Gregory, Gebretsadik, Shintani, Elasy, 2006). On the otherShow MoreRelatedMcDonalds Canda Goes beyond the Im Lovin It Slogan and Fights Media Castigation1352 Words   |  6 PagesMcDonald’s Canada goes beyond the â€Å"I’m lovin’ it† slogan and fights media castigation In early 2012, McDonald’s Canada decided to face a serious problem. The brand reputation was deteriorated and perception scores were hitting low rates. Negative messages were coming from all sides: documentaries, social media and blogs. To face this scenario, they hired Tribal DDB Toronto agency to develop the â€Å"Our Food, Your Questions† online-oriented campaign – Cannes Lion in promo activation last year. McDonald’sRead MoreSwot Analysis Of Mcdonalds S1498 Words   |  6 PagesWeaknesses (Internal) †¢ McDonald’s is not new in the market †¢ Bad publicity †¢ Unhealthy food menu Opportunities (External) †¢ High demand for healthy meals †¢ Home meal delivery Threats (External) †¢ New competition. †¢ Saturated fast food markets in †¢ Trend towards healthy eating †¢ During this task, I presented few examples of how McDonald’s use marketing strategies to control the macroenvironment factors. I tried to show how these marketing strategies helps McDonald’s to remain a leader inRead MoreMcdonald s As A Global Food Empire931 Words   |  4 PagesSelect either McDonald’s OR Subway OR another well known multinational corporation with a high profile in Australia for your answer. Ground your responses in relevant behavioural theories. Multinational Corporations are large corporations that produce and sell goods or services in various countries. McDonald’s as a global food empire is facing major organizational behavioural issues. McDonald’s must tackle staff diversity, low retention rates and the motivation of workers. McDonald’s needs to addressRead MoreUse of Integrated Marketing Communications in the Fast Food Industry1691 Words   |  7 Pageschildren and adolescents. The fast food industry’s giant- McDonald’s has become the best-know fast food brand in the world. It employs advertising, sale promotion, public relations and sport sponsorship to promote McDonald’s as a global image (Vignali, 2001). In communication context, the maxim â€Å"brand globally, advertise locally† (Sandler Shani, 1993) is McDonald’s promotional strategy. Despite its success all over the world, McDonald’s has received criticism for serving food in high saturatedRead MoreMcdonald s The International Market Essay1567 Words   |  7 PagesOne example of a successful company that we can use in this case is McDonald’s, which people can find this fast food company around the world. Founded in 1940 by Richard and Maurice McDonald, this company recently has more than 30,000 stores that can be found in more than 118 countries (James, 2009). The simple idea of using â€Å"fast-food serving system† as McDonald’s priorit y made this company developed widely. As a fact, McDonald’s idea was also solved the problem of preventing people to wait for aRead MoreMcDonald S Twitter Campaign Case Analys Essay875 Words   |  4 Pagesdisadvantages for an organization when using social media? The use of social media has a very wide variety of advantages and disadvantages for companies. In essence it’s an extremely cheap way to reach consumers, and help them develop a brand perception. Companies can use it to hit a wide audience, and show them about a new product, or deal going on. They can also use social media to develop conversations with their consumers. This can positively shape thoughts and ideas about the brand. Also companiesRead MoreSwot Analysis Of Mcdonalds850 Words   |  4 PagesMcDonald’s was founded in 1940 by Richard and Maurice McDonald and was originally a BBQ restaurant. In 1954 Ray Kroc, a multi mixer salesman, decided to visit McDonald’s because they had purchased several multi-mixers. He found a small but very efficient restaurant run by the McDonald’s. They focused on a limited menu which allowed them to provide quick service and quality. Ray Kroc founded McDonald’s System, Inc. in 1955. Three years later, McD onald’s had sold its’ 100 millionth hamburger. Read MoreCorporate Social Responsibility : Csr986 Words   |  4 Pagesthe companies that have the good brand image (Maignan and Ferrell 2001). For instance, according to a surrey that was taken by Smith, 60% of the customers are willing to buy or recommend a specific product to their friends because of their good perception of the company and 40% of the willingness is driven by the evaluation of the products (Smith, 2012). At the same time, Melo and Garrido-Morgado (2012) illustrated that corporates can get good relationship with their consumers for the long periodRead MoreGlobalization and Its Effects895 Words   |  4 Pagestrade policies at a national level immediately impact companies looking to expand. Cultural issues As the Hofstede Model indicates, there are drastically different cultural values, perceptions and expectations between one nation or region and another. Cultural variations between countries can also impact the perception of time itself, which has a direct impact on customer expectations of performance. In any global expansion strategy the need for cultivating awareness and sensitivity to these culturalRead MoreRecruitment And Selection Processes At Mcdonald s The American Fast Food And Hamburger Chain1465 Words   |  6 Pagesselection processes at McDonald’s, the American fast food and hamburger chain. The enterprise is one of the largest restaurant chains globally, operating many outlets in many countries, including Canada. McDonald’s is one of the biggest private employers worldwide because of its numerous outlets in many countries. It operates largely in the model of franchises, in which the enterprise licenses its trade name, products, services, support, and oper ating methods to other businesses (McDonald’s Corporation, 2008)